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For LinkedIn, Instagram, TikTok, X and Facebook

Know what worked. Get next week written.

Hype Machine ranks every LinkedIn, Instagram, TikTok and Facebook post against your own and shows your competitors on the same chart. Then it writes five posts a week for every platform, shaped by your best ones once they rank.

Get startedSee how it works

From $1,995 a year. One payment. Nothing renews.

Plot for an Instagram account: a plain summary of how recent posts did, follower and engagement numbers, a chart of every post with two competitors’ posts drawn as outlines, and the competitors panel
  • Ranked bronze to platinumEach post against your own, one platform at a time.
  • Competitors beside youYour engagement rate against their average.
  • No logins, no passwordsPaste a public profile address and press Sync now.

Measured → written

Your best posts write the next week.

Once three of your posts on a platform rank gold or platinum, three of each week’s five there follow what they share. The other two try something new, so you keep learning.

The top of a LinkedIn week: all five posts written, and a line saying the week was shaped by the brand’s 24 best LinkedIn posts from its newest 100, ranked on likes, comments and shares

Every week

Five posts per platform, with pictures.

Written from your brand brief. Change anything, then download it and post it yourself.

A LinkedIn week of five posts, shaped by the brand’s own best LinkedIn posts, with Monday’s picture and caption ready to download and the rest of the week beside it
Tinted boxes stand in for the pictures.

Pictures in your style

Six styles, or describe your own. Each picture is asked for in its platform’s shape.

Six picture styles, Photoreal, Editorial, Studio, Flat vector, Bold graphic and Soft 3D, plus a saved style of the brand’s own, a tile to make another, and each platform’s picture shape

Or your own photos and videos

Each post names the file from your library and where to find it. We never receive your files.

A file card where the post’s picture would go: From your library, petal_serum_hero_0142.jpg, a 4000 by 5000 photo, its path in the Aubrelle Brand Share library with a Copy path button, why it was chosen, a note that it fits Instagram’s 4:5 frame as it is, its usage rights, Pick another for free, and Draw one instead, which uses a picture

Honest numbers

Numbers you can check.

How we score posts →

  1. Same platform only. LinkedIn posts are judged against LinkedIn posts.

  2. Missing isn’t zero. Numbers a platform doesn’t report are marked “not reported”.

  3. Like for like. Competitors are compared only on numbers both accounts report.

Who it’s for

One project per brand.

A project is one brand, client or product line, with all five platforms.

A single business

One brand, every platform.

Business · 1 project

Several product lines

A voice for each line.

Business + extras or Pro

Freelancers

Every client in their own voice.

Pro · 3 projects

Agencies

Ten clients in, room for more.

Agency · 10 projects

See what worked. Write what’s next.

Pay once for the year. Nothing renews on its own.

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